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Intriguing Details about Silverback Strategies This past thursday, October 24,2013, JMU  had two alumni, Shay Meadow and Andrew Nelson present to my Strategic Internet Marketing class. The company Shay and Andrew presented on was Silverback Strategies, which is located in Alexandria, Virginia. They gave in-depth details and valuable information on the companies search engine optimization.


watch A few main points that I found to be most valuable during this presentation were:

  • Pay Per Click (PPC) : The former students explained in great detail that PPC means advertisers must pay for their advertising. This is a specific function which uses Google Adwords. How much they pay is based on how many times their specific ad is “clicked” on. Also the more you pay can determine how much higher on the list of search results your ad will appear.
  • Search Marketing: Through the information given during this presentation I understood that Search Marketing is the biggest market in Digital Marketing today.
  • Online Campaigns: The speakers explained online campaigns and how important data range is. They are also able to analyze the data and see what works and what doesn’t. Also the exact ROI of a key work is found through these online campaigns which can be very useful to a marketer.
  • AdWords vs AdSense: The Alumni then spoke about the differences between AdWords and AdSense. They explained that AdWords is used if the company prefers google to promote their site and they pay google specifically to do that. And AdSense will display google ads on your website.

here Overall I really enjoyed all the information I learned through Shay and Andrew and I appreciate them coming and explaining Silverback Strategies to our class.

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