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New to SEO?

JMU Experience

follow url I am currently a Senior business marketing major at JMU. I am enrolled in an Internet Marketing course, MKTG 470, and during this past semester I have been able to learn so many new and intriguing information about creating a website, blog posts, webpages and optimizing those pages in order to be recognized by google. In this class taught by Theresa Clarke  ,we are optimizing our webpages using the phrase “JMU Experience”.

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Optimizing your page

click here In order to optimize the page I included this phrase throughout my blog post, title tag, description, meta tag and the keyword sections of my page. However, my off page optimization is where I fell short of expectations. I did not use link building throughout my site and this is such an important way to optimize your site and I should have worked harder at making sure I utilized the tools Theresa Clarke taught me in off page optimization.

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SEO Diagnostic Tests

go to site When comparing my SEO Diagnostic Pre Test A with my SEO Diagnostic Post Test C I found that I had not made much improvements in my rankings. Which I think is a direct result of my poor SEO Optimization. However, when comparing my SEO diagnostic Pre Test B with my SEO Diagnostic Post Test D I found that I had improved by 11%. Which I think is due to the fact that I was active with updating blog posts and social media, however I was not active enough. I could have had better social engagement and created more landing pages. By using the Crawler FX report I scored a total of 35 points out of 100 for the keyword “JMU Experience”. Which goes to show that I need to improve my SEO optimization. Therefore, in the future I will try and increase my rankings by improving my off page SEO strategies, by link exchanging, creating more landing pages and more.


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